Communicating the human health benefits of soy protein

November 20, 2017 A Health Canada-approved health claim linking the consumption of protein-rich soy food to lowering cholesterol levels is central to new marketing opportunities for soy food products in Canada. Fellow ATCC founding member Oilseed Innovation Partners (OIP – formerly Soy 20/20) led the submission of the claim, which is based on scientific evidence…

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