November 20, 2017
A Health Canada-approved health claim linking the consumption of protein-rich soy food to lowering cholesterol levels is central to new marketing opportunities for soy food products in Canada. Fellow ATCC founding member Oilseed Innovation Partners (OIP – formerly Soy 20/20) led the submission of the claim, which is based on scientific evidence that shows consumption of at least 25 grams of soy protein per day helps reduce cholesterol, a risk factor for heart disease. According to Statistics Canada data, 39 per cent of Canadians aged six to 79 years have unhealthy levels of total cholesterol. The health claim was approved in 2015.
Read full news release: News-release-Communicating-the-human-health-benefits-of-soy-protein-20-Nov-2017